Africa Rising (Maitre Gims) © FIFOU
Africa is hip. For several years now, a veritable hype has erupted in cinemas, museums, fashion and music. The global North is in the process of renegotiating its relationship with Africa, and is intoxicated by the continent’s aesthetics. Again and again over decades, Africa has served as a source of inspiration for the West, and as a projection surface, an object of appropriation but also of delineation. The documentary is taking the African renaissance as an opportunity to describe the major developments in African pop culture and their effect on the West, assisted by important stars and contemporary witnesses.