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IMZ Innovation Channel: Digital Audience Development Strategies for Performing Arts Institutions

How can performing arts institutions utilize new technologies to reach + engage audiences in an innovative manner? Rebecca Lees, Head of LSO Live at London Symphony Orchestra, explains how the LSO reaches audiences around the world and Elena Kountidou, Head of Communications at Konzerthaus Berlin, presents their cutting-edge, location-based digital exhibition, including an augmented reality app.

    Picture © IMZ
    Video provided by IMZ International Music + Media Centre

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