What is good art? – Katharina Jeschke & Peter Maniura

At the Karajan Music Tech Online Conference 2020, IMZ Secretary General Katharina Jeschke and Freelance Director + Digital Strategist Peter Maniura talked about what “good” looks like for digital projects in the performing arts. We are currently experiencing a watershed moment in the arts. Up until recently digital art has been seen and treated as a gimmick. Today it is a cornerstone in the performing arts. This thought-provoking talk by the leadership team of the IMZ International Music + Media Centre is providing answers to the BIG questions: + How can we establish a deep connection with our audience? + How can we tell better stories? + And how can we provide a more meaningful experience for the individual as well as for the collective?

Picture © Karajan Music Tech Conference
Video provided by Karajan Music Tech Conference