CCI Thrive

Bespoke Business Models + Innovative Practices of Cross-Sectoral Cultural + Creative Collaboration 


What do data have to do with creativity and culture? Keeping up with global trends is paramount for SME in the culture industries to survive and succeed. To be able to benefit from smart tools, data are instrumental – also for the creative and cultural sectors. To draw upon the innovative power of cross-sectoral collaboration to strengthen the whole industry, it is essential that a sharing culture drives new business models and cocreativity and coproduction across sectors.


The successor project to Digital Cross Over (2019-2021), CCI Thrive explores cutting-edge digital technologies of the creative and cultural sectors. It examines cross-sectoral business cooperations + coproductions using a data-driven approach to inspire innovative new business models, encourage business ventures, boost revenue within the cultural sector + foster better insight into audience preferences. Besides commercial considerations, CCI Thrive will furthermore accommodate vital aspects of cultural creation such as content, green transition, ethical and cultural values.


Co-Funded by the Creative Europe Media programme and the EU, CCI Thrive is set to run until 2024 and is coordinated by the BGZ Berliner Gesellschaft für internationale Zusammearbeit, with partner organisations in Germany, Austria, the Netherlands, Italy and France (see below); the IMZ is proud to count itself among them.

The member organisations of this initiative will present their early insights and results. This presentation was held on 21 February in in course of Innovation Day at Avant Première Music + Media Market Berlin 2023.

Talk: CCI Thrive at Avant Première 2023

Presenting the CCI Thrive Project. This presentation is was held on 21 February in in course of Innovation Day at Avant Première Music + Media Market Berlin 2023.

Is anybody out there? – Radical new ways to reach audiences in the performing arts

In the past year, digital has become the primary way to connect with audiences, but of course there isn’t just one audience for music and the performing arts, nor is the now almost ubiquitous livestreaming of performances the only way to reach them. This Session looked at three very different creative and technical case studies on reaching and connecting with audiences: - Hope@Home by Arte - a portfolio of digital projects by Opera North in the UK, and - Laila, a groundbreaking immersive installation by Finnish National Opera and Ballet that received the Fedora Digital Prize 2020.

How can we use technology in the service of music? – Eldbjørg Hemsing

At the Karajan Music Tech Online Conference 2020, Managing Director of the Eliette und Herbert von Karajan Institute Matthias Röder talked to the Norwegian violinist Eldbjørg Hemsing about arts and culture as the driving force for technological innovation. “Most important for young musicians is to know that there is no set path someone should follow – you should be evolving your curiosity and stimulate their experimentation to not become only musicians, but also cultural entrepreneurs, leaders, thinkers or agents of change. I feel that there is a need in shaping a more future oriented generations of classical musicians - a future where artists are the driving force towards a more accessible culture, not afraid of experiments and possible failures.” - Eldbjørg Hemsing

Developing the digital leaders of tomorrow – Sara Kaiser

At the Karajan Music Tech Online Conference 2020, Managing Director of the Eliette and Herbert von Karajan Institute Matthias Röder talked to the Sara Kaiser about innovation & creativity in the context of (tech) education. Sara Kaiser is on a mission to develop the next generation of digital leaders. She is the Program Director of the Luxembourg Tech School, an innovative extracurricular school that focuses on hands-on experiential learning. It is aimed at 13-19 years old students who are passionate about the digital realm and eager to learn and apply technology in a real business context. The students have to tackle challenges by themselves. Just like in real life. They get personalized coaching and work on their own projects. It's like a high-end executive business and technology workshop but for teenagers.

What is good art? – Katharina Jeschke & Peter Maniura

At the Karajan Music Tech Online Conference 2020, IMZ Secretary General Katharina Jeschke and Freelance Director + Digital Strategist Peter Maniura talked about what “good” looks like for digital projects in the performing arts. We are currently experiencing a watershed moment in the arts. Up until recently digital art has been seen and treated as a gimmick. Today it is a cornerstone in the performing arts. This thought-provoking talk by the leadership team of the IMZ International Music + Media Centre is providing answers to the BIG questions: + How can we establish a deep connection with our audience? + How can we tell better stories? + And how can we provide a more meaningful experience for the individual as well as for the collective?

Digitizing scores & unlocking the classics – Cynthia Liem

At the Karajan Music Tech Online Conference 2020, CFO/COO at Karajan Institute Henry Ladewig talked to Assistant Professor at the Multimedia Group of Delft University of Technology Cynthia Liem about digitizing scores, unlocking the classics and more. Cynthia Liem is a computer science professor whose research was funded by Google and a classically trained concert pianist. She is pursuing and combining both her domains with rigour. In her academic work she researches how people can discover music to their liking independent from their previous shown preferences. Why? Because there are potentially hundreds of millions of people who might enjoy classical music but due to a lack of exposure they won't have the opportunity to discover it. Cynthia Liem wants to change that. Furthermore she is working on a large-scale project called 'Trompa' to digitize classical music in the public domain through crowdsourcing techniques.

How to generate a symphony – Mark Gotham

At the Karajan Music Tech Online Conference 2020, founder-director of the social enterprise “Four Score and More” Mark Gotham talked about how to generate a symphony. Beethoven began working on a 10th symphony shortly before his death. He was unable to finish the work, and he left behind only a few sketches for it. Now, an international team of musicologists and computer scientists plans to use artificial intelligence (AI) to create a plausible completed version of the symphony. Their aim, so to speak, is to pick up Beethoven's pen right where he last put it down. Mark Gotham who is a member of the expert team explains in this talk the particular starting points and methods they are using in order to generate Beethoven's 10th symphony.


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